The start-up company Sequrid has created a system that makes it easier for consumers to determine the competence and the credibility of hired craftsmen. Me and my husband, Fredrik Davidsson, were asked to create an explainer video for the client to use in presentations and on their newly launched website. I wrote the script and created the graphics for the film with the minimalistic and bold profile of the brand in mind, provided by the agency Jerhammar & Co.