The Chimera is a fire-breathing monster in greek mythology, said to have the head of a lion, the body of a goat and the tail of a serpent. It is also a word used to describe an illusion of the mind; a mirage; a dream not likely to come true. For four years I worked toghether with my husband, Fredrik Davidsson, under the name Chimera Studio as a creative team, producing motion graphics.
We wanted a logo with personality and a handmade feel for our brand. I created the logo with a round shape in mind, that could easily be translated to an animated format and applied to a wide range of stationary products and merchandise. The shape of the logo made me think of a retro style neon sign so I made a digital one, using Cnema 4D and Photoshop.